Thoughts to take further
I explore how ideas emerge, why products get stuck and how possibilities become something that works. Sometimes that is about marketing and product development, sometimes about collaboration, health or life itself.
When was the last time you learned something new? Started something new, briefly pushed yourself, or stepped outside your comfort zone? Some people do this more than others, of course. But if you finally want to learn to play guitar,…
03-06-2021
We make choices every day. It starts at breakfast; a sandwich or a yogurt? What are we eating tonight? Should I switch health insurance companies this year? Consumers like to have some choices. It provides a sense of security and…
03-06-2021
‘Shall we go away for a wonderful weekend?’ I will not let this question pass me by. A wonderful weekend away. Berlin, Vienna or Oslo! The laptop opens quickly. Ready to find a beautiful destination. The energy buzzes through my body…
29-05-2021
Why are people so eager to buy new things? That's because people want progress in their lives. If they have realized that this is possible with your product, they are more than willing to buy from you. Most people, just like…
29-05-2021
An economic crisis is timeless. Every now and then, all economies worldwide are hit by a brutal recession. This happened with the stock market crash of 1987, the dotcom bubble in 2000 and the banking crisis in 2008. In recent years it…
28-05-2021
We love flowers. Giving roses, tulips, lilies and other flowers ensures that we make people happy. But when are flowers, flowers and when are weeds? What makes a flower different from flowering weeds? When a flower is seen as a flower…
27-05-2021
“Facts tell, but stories sell”. Even in ancient times, stories had an important role. People have always loved telling and relaying stories. It is a powerful tool, even for organizations. For example, a good story propels your sales. It…
27-05-2021
The idea of waking up early and sitting down at your desk with a fragrant cappuccino early, knowing what needs to be done that day and what you need to move to gives an energetic feeling in itself. While the day has not even started you…
27-05-2021
On a stormy Sunday afternoon in April, I walk along the coast. The wind rages over the waves. Waves with white heads smash themselves on the beach. Again and again. With the wind in my head, I walk along the waterline. It is striking…
27-05-2021
It is a coming and going of ambulances, another one is already approaching. The blue flashing lights echo on the walls. After the back door is opened, the ambulance personnel lift the stretcher out. Gasping and gasping for air, the next…
27-05-2021
It is a drizzly Monday morning. With firm steps, I run up the stairs to the platform. An overcrowded platform waits apathetically for what is to come. Soon the crowd on the platform starts moving nervously. The headlights approaching in…
27-05-2021
It is summer 2001 and I walk somewhat hesitantly into the small barbershop Figaro on Begijnensteeg in Amsterdam. This salon was on a side street of the busy Kalverstraat. The moment I close the door behind me I imagine myself in an…
27-05-2021
During my holiday in the south of France, I strolled along the boulevard with my daughters. The sun had done its job very well that day and allowed itself to sink into the evening. It had been a beautiful summer day. To end the day, my…
16-05-2021
“We choose to go to the Moon in this decade and do the other things, not because they are easy" Our first conversation was a few years ago. It started with a business job. I needed a narrative for Salland Health Insurance and through…
23-03-2021
The flag flies proudly on Liberation Day. It's a beautiful day and the wind is blowing the flag full of life. A living flag shows itself as a symbol of freedom, a sign of togetherness and a sign of strength. Unfortunately, in earlier…
04-01-2021
“ In the end I thought, I'm going to stop this program. It's a very good program, I think. At least a lot has been achieved, let me put it more modestly. But fifteen years is fifteen years. It is beautiful, it was beautiful and has been…
11-12-2020
“We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard; because that goal will serve to organize and measure the best of our energies and skills, because that challenge…
10-12-2020
The last evening of my fourteen-day course has arrived. This annual course ends every year with a visit to the karaoke bar of Brussels. This year is no exception. We stroll towards Boulevard Anspach where O’Reillys karaoke bar awaits…
08-12-2020
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