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Thoughts to take further

Notebook

I explore how ideas emerge, why products get stuck and how possibilities become something that works. Sometimes that is about marketing and product development, sometimes about collaboration, health or life itself.

Blue Leuchtturm1917 hardcover notebook.
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73 publications
ArticleBuild

How do you handle sandcastles?

A beautiful summer day, a perfect day for the beach. The youngest children play safely in the waterline, busy with shovels and buckets. Today is one of those days when the most beautiful sandcastles are created. With the greatest effort…

24-06-2021

ArticleBuild

How do you acquire new customers?

To grow, you need customers. This seems like a simple task but in practice is often more difficult than thought. You've pulled out all the stops lately without great success. New impetus is more than welcome in such a situation. Just to…

22-06-2021

ArticleBuild

Time is irreplaceable!

Life is not just the passing of time. Life is the collection of experiences and their intensity. –– Jim Rohn The clock pushes the hands forward imperturbably. Always making sure they return to their old place every twenty-four hours.…

22-06-2021

NoteBuild

Trust your intuition

“The only real valuable thing is intuition.” – Albert Einstein Heard this morning, “intuition is mind in a hurry.” Once I read: “intuition is acquired knowledge”. Or found this one: “intuition is solidified experience”. These are…

20-06-2021

NotePersonal

If a farmer can't swim, it's because of the water.

If a farmer can't swim.... it's because of the water. It was a favorite saying of my father. Often heard during my childhood. The farmer always has an explanation as to why he can't do something. Every time I took too little personal…

17-06-2021

ArticleCreate

Together on the customer journey

The very best time of the year has arrived. Enjoying a well-deserved vacation. You are really looking forward to it. The preparation, the trip, the destination, everything has been arranged down to the last detail. This promises to be…

17-06-2021

ArticleBuild

Why goal setting is so important.

Do you feel that not enough is happening in your life, that time is slipping past you? That you want to be more successful? You are not the only one, people everywhere wander aimlessly. Because you are basically just floating around…

16-06-2021

NoteCreate

Share your ideas

Do you have an idea to improve the world? Or do you see opportunities to create an innovative service? Are you still looking for partners? Are you looking for the right people to join your team? Then share your idea now. Just write a…

11-06-2021

ArticleCreate

How can you become more creative?

Philosophy indicates, Science explains, But art shows, and that which it cannot say. - Willem Brakman How creative are you? How creative are they at your work? What about your friends? Ask. You may be surprised by the answers. Through…

09-06-2021

Personal storyPersonal

Why do I write?

Even at a young age, I could become completely absorbed in all kinds of stories. In my youth, it was the adventures of Old Shatterhand that I could dream away at. The German writer Karl May had given himself the lead role in his…

06-06-2021

ArticleBuild

Balancing is a verb!

Good marketers move back and forth. Balancing between customer and organization. Why are we so afraid of change? Whether it's switching health insurance or changing successful products, we prefer to keep everything the same. Sticking…

06-06-2021

ArticleCreate

Customer insight: from customer-oriented to task-oriented!

In the factory we make cosmetics, in the store we sell hope. –– Charles Revson: founder of Revlon. It starts with letting go of the belief that your customer is even remotely interested in the features of your product or service. Your…

05-06-2021

ArticleCreate

Jobs to be Done (JTBD) creates better product ideas

There is “brainstorming” in almost every organization. This popular method causes the walls of an office space to be filled with dozens if not hundreds of post-it notes within an hour. The most important ground rule during a…

05-06-2021

NoteBuild

Your line of sight determines where you go!

You look around you. In the distance is your destination. Where? You determine that. While you are on the road, you can change the route towards it. A little to the right, a little to the left. Geese don't do this. They don't choose a…

04-06-2021

NoteBuild

A washing machine never breaks down on its own!

Turned thousands of times. After each wash, the end comes closer. Time asks kindly for replacement. When not heard, time takes control. The washing machine is forced to stop. Dryer and refrigerator are purchased together. In solidarity…

04-06-2021

NoteBuild

Ambition is waking up before the alarm clock

A brilliant day lies ahead. Last night you already knew. Knowing what tomorrow will be written. It is certain where you are headed. The sun and the birds join in merrily today. The smell of espresso wafting through the house. One of…

04-06-2021

ArticleCreate

No unique product. No unique message. No problem!

Do you ever wander around on social media? The sheer number of sponsored posts from all kinds of coaches is striking. The message from them is essentially the same? They all promise golden mountains of success and new client…

03-06-2021

ArticleBuild

How easy is it to destroy motivation?

Are you familiar with the book “Holes” by Louis Sachar? It's about prison life at Camp Green Lake where American youth prisoners toil under the scorching sun. In the Texas desert, they hack, chop and dig for months with nothing but…

03-06-2021