Thoughts to take further
I explore how ideas emerge, why products get stuck and how possibilities become something that works. Sometimes that is about marketing and product development, sometimes about collaboration, health or life itself.
Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them,…
08-09-2023
Successful team performance is not achieved by haphazardly putting people together. A high-performing team consists of people who really trust each other. In such a safe environment, they dare to map out the path to success together.…
06-06-2023
Every day we read the news in which some cesspool is opened where the creeping odor is truly unbearable. It especially stinks when someone has not followed the rules imposed. In this day and age, you apparently have to be more Catholic…
04-11-2022
Dreaming about water. Any mighty ship can float on it. Setting course to desired destinations. No matter how much water there is. Ships don't sink because of the water around them. They sink because of the water entering them. Then it's…
13-08-2022
Point of sale proposition (POSP) involves promotional materials and distribution channels that support the sale of your products. Giving an extra push to the customer to make a purchase. Always with the goal of increasing the attention…
19-07-2022
It is not all doom and gloom around the current high inflation rate. We have to get used to the fact that prices will rise sharply for years to come. But the ghost of inflation can even be a good thing. When a company is faced with…
19-07-2022
Bad distribution, not bad goods, is the main reason for failure - Peter Thiel Distribution is all about being visible enough to your target audience and then how to cleverly distribute your products to them. Because if you want to be…
18-07-2022
The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails. – William Arthur Ward An awful lot is happening right now. We live in a world characterized by distrust, gridlocked healthcare,…
16-07-2022
Intuition is solidified experience and acquired knowledge! And then things don't turn out as expected. You keep running up against your limits. Things have to be different but you just can't seem to turn the tide. Whether it's about…
11-07-2022
'Good marketing can sell once, but only a good product which is available in the right place can sell twice. In the long run your performance reverts to the value you provide.' James Clear Saturday morning and the sun is already showing…
22-04-2022
Organizations optimize their self-interests. Little concerned with gaining real insights. Reflecting and learning to embrace feedback will go a long way. Purposely go from efficient to effective. Stop exuberantly adoring KPIs or other…
17-02-2022
Looking out the window, I see the screeching gulls. There are many of them screaming loudly. Living on the simple waves of sound. Thus guarding their territory and conquering new booty. As gulls, we too bivouac in noisy colonies. By…
09-02-2022
Never underestimate the person who is processing trauma. This person has seen through the darkest places the world holds but is still standing before you. Determined to experience the warmth of light again. It is always the strongest…
09-02-2022
A government that dismantles the connecting social shell and even chooses to strengthen the controlling and repressive shell under the guise of a small effective and decisive government will reap a society of distrust. The balance has…
09-02-2022
Agitated, you grab the rope with only one goal, getting the opponent over the line! The heels you kick deep into the sand. White knuckles on your hands show how vigorously you grip the rope. The game is simple, to win you must pull the…
29-06-2021
Twenty-one-year-old Australian Nick Kyrgios is in his tennis match. He is ready to serve.... The crowd is dead silent. Instead of a vicious serve, he hits the ball with a lob to his opponent Mischa Zverev. The ball moves agonizingly…
29-06-2021
Today once again a whole stack of advertising flyers fell on the doormat. The discount offers scream for attention from the hallway. Three for ten euros, twenty-five percent off or two for one.... The traveling price circus had once…
29-06-2021
It is already late in the afternoon. We have arrived in a typical English landscape where the hills are as gray as the clouds. The rain is drizzling down relentlessly today. A man in black stands alone and completes the scenery. Proudly…
29-06-2021
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