Thoughts to take further
I explore how ideas emerge, why products get stuck and how possibilities become something that works. Sometimes that is about marketing and product development, sometimes about collaboration, health or life itself.
There is “brainstorming” in almost every organization. This popular method causes the walls of an office space to be filled with dozens if not hundreds of post-it notes within an hour. The most important ground rule during a…
05-06-2021
In the factory we make cosmetics, in the store we sell hope. –– Charles Revson: founder of Revlon. It starts with letting go of the belief that your customer is even remotely interested in the features of your product or service. Your…
05-06-2021
Do you ever wander around on social media? The sheer number of sponsored posts from all kinds of coaches is striking. The message from them is essentially the same? They all promise golden mountains of success and new client…
03-06-2021
We make choices every day. It starts at breakfast; a sandwich or a yogurt? What are we eating tonight? Should I switch health insurance companies this year? Consumers like to have some choices. It provides a sense of security and…
03-06-2021
Why are people so eager to buy new things? That's because people want progress in their lives. If they have realized that this is possible with your product, they are more than willing to buy from you. Most people, just like…
29-05-2021
An economic crisis is timeless. Every now and then, all economies worldwide are hit by a brutal recession. This happened with the stock market crash of 1987, the dotcom bubble in 2000 and the banking crisis in 2008. In recent years it…
28-05-2021
We love flowers. Giving roses, tulips, lilies and other flowers ensures that we make people happy. But when are flowers, flowers and when are weeds? What makes a flower different from flowering weeds? When a flower is seen as a flower…
27-05-2021
The idea of waking up early and sitting down at your desk with a fragrant cappuccino early, knowing what needs to be done that day and what you need to move to gives an energetic feeling in itself. While the day has not even started you…
27-05-2021
On a stormy Sunday afternoon in April, I walk along the coast. The wind rages over the waves. Waves with white heads smash themselves on the beach. Again and again. With the wind in my head, I walk along the waterline. It is striking…
27-05-2021
During my holiday in the south of France, I strolled along the boulevard with my daughters. The sun had done its job very well that day and allowed itself to sink into the evening. It had been a beautiful summer day. To end the day, my…
16-05-2021
The flag flies proudly on Liberation Day. It's a beautiful day and the wind is blowing the flag full of life. A living flag shows itself as a symbol of freedom, a sign of togetherness and a sign of strength. Unfortunately, in earlier…
04-01-2021
“We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard; because that goal will serve to organize and measure the best of our energies and skills, because that challenge…
10-12-2020
The last evening of my fourteen-day course has arrived. This annual course ends every year with a visit to the karaoke bar of Brussels. This year is no exception. We stroll towards Boulevard Anspach where O’Reillys karaoke bar awaits…
08-12-2020
This is an urgent call for corporate espionage. That, like a real James Bond, you are appropriating information about a competing company, with the aim of gaining a competitive advantage. Today's smart technologies make corporate…
02-12-2020
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